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What Is Ecotourism and Why Is It Important?

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What is ecotourism?

Ecotourism is a form of responsible travel to natural areas that conserves the environment, supports local communities, and promotes cultural awareness. More than just “green tourism,” ecotourism invites travelers to connect with nature in meaningful and sustainable ways.

Why is ecotourism important?

1. Environmental preservation

Ecotourism encourages low-impact travel, respecting ecosystems and helping protect endangered species and habitats.

2. Empowering local communities

By choosing community-based tourism, travelers contribute directly to the income of traditional, rural, and Indigenous communities — preserving cultural heritage and fostering sustainable development.

3. Education and awareness

Ecotourism experiences often include local guides and activities that share environmental knowledge, traditional wisdom, and regional history.

How Baobá Travel practices ecotourism

At Baobá Travel, ecotourism is not a trend — it’s our foundation. Our itineraries in Brazil (Amazon, Bahia, Jalapão and Rio de Janeiro) are designed in collaboration with local communities, highlighting Afro-Indigenous culture, nature, and ancestry.

Whether hiking in the Cerrado or joining a ritual in the rainforest, you’ll experience Brazil with respect, intention, and purpose.